Karachi: Pakistani actress Urwa Hocane has questioned the growing emphasis on Netflix as a measure of success for Pakistan’s entertainment industry, saying local productions have built their reputation through storytelling rather than commercial considerations alone. In an interview about her drama Aapki Izzat, Hocane said Pakistani content has its own identity and doesn't need Netflix's validation to prove its worth.
Her remarks come amid discussions about the limited presence of Pakistani television productions on international streaming platforms, despite their reach among audiences in Pakistan and abroad.
Pakistani dramas continue to attract viewers on YouTube, where television networks make episodes available without requiring subscriptions to streaming services.
Recent productions such as Darr e Nijat and Mitti De Baway have contributed to the conversation around Pakistani television's digital audience. Their viewing figures indicate public interest, though individual totals would need verification before making comparisons.
The popularity of Pakistani dramas on YouTube also raises questions about whether Netflix should be the primary benchmark for success, particularly when local productions already reach viewers through other distribution channels.
However, Netflix offers a different international distribution model, giving access to audiences beyond the established viewership of Pakistani television channels. Its involvement can provide additional opportunities for producers, actors and production companies.
The platform has previously carried Pakistani content, including the television dramas Humsafar and Zindagi Gulzar Hai, as well as the film Teefa in Trouble.
Netflix later removed these titles in certain markets, though availability has varied by region.
Questions have also surrounded the progress of Jo Bachay Hain Sang Samait Lo, a Pakistani Netflix project that attracted attention following reports about its production and release.
Claims have circulated alleging that lobbying by Indian industry interests has affected the prospects of Pakistani productions on Netflix. Hocane's comments highlight the difference between recognition on international platforms and audience demand.
While a Netflix release can expand distribution, Pakistani television productions have continued to reach viewers through broadcast channels and online platforms.
