London: Bollywood actress Katrina Kaif was greeted with loud cheers as she took to the stage at a London event celebrating the first anniversary of her cosmetics brand, Kay Beauty, in the United Kingdom.
Television presenter Anita Rani introduced the actress at Thursday's celebration, where cameras captured her arrival before an enthusiastic audience.
The occasion marked another milestone for the business Kaif launched with Indian beauty retailer Nykaa in 2019, reflecting its transition from a celebrity backed Indian cosmetics label into an international retail brand.
Kay Beauty entered the British market through premium beauty retailer Space NK in 2025. According to Nykaa's annual report, the brand recorded more than Rs 380 crore in gross merchandise value during the 2025 to 26 financial years, nearly tripling its scale over three years. The company also reported a customer base approaching three million.
The brand's growth comes amid increasing investment by Bollywood actresses in beauty and personal care businesses.
Kriti Sanon's skincare label Hyphen reported reaching Rs 400 crore in gross sales within two years, while Priyanka Chopra Jonas has expanded into international haircare through Anomaly. Deepika Padukone has also entered the sector with her skincare brand 82°E, although its financial filings have shown continued losses, highlighting the competitive nature of the industry.
Kaif's London appearance also followed criticism on social media concerning changes in her appearance after pregnancy. The actress, who welcomed her son with husband Vicky Kaushal in November 2025, faced body-shaming comments following a public appearance in Mumbai.
Speaking at the UK event, Kaif addressed the broader issue of online criticism, warning against allowing social media opinions to determine personal worth or influence important decisions.
Beyond her business ventures, Kaif remains one of Bollywood's established stars, with a career spanning more than two decades. Known for films including Namastey London, Zindagi Na Milegi Dobara, Ek Tha Tiger and Tiger 3, she was most recently seen in the 2024 thriller Merry Christmas alongside Vijay Sethupathi. No confirmed release date has been announced for her next film project.
The UK anniversary celebration reflects a broader shift in Bollywood, where established actresses are increasingly building commercial identities beyond cinema.
For Kaif, Kay Beauty's growing retail presence demonstrates how celebrity influence can develop into a business with an international customer base, even as public scrutiny continues to accompany her life beyond the screen.
